The way in which the people search online has changed. Each person is using mobile and local search to find the desired information, to do online shopping and search for local businesses. This thing is changing the way SEO needs to be approached. It is no necessary that you have your website visible in organic search results. You also should keep in mind that your website should be optimized so that people can find your business and your products using local search as well.
Why Local Search?
Local search, which is popularized by, Google My Business. It is specialized by SEO to increase the local business which improves search rankings of a website by related keywords. In few years of span the importance of local search has increased this is because search engines are joined local search instead of organic search results. As a result, local SEO market has the ability to push direct traffic to your website.